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Creative Business


November 20, 2014 — by Daryll Scott0

You can’t create a culture – you have to grow it

It is not communicated with strategic, planned, formal, conscious messages – it is brought to life through immediate, implicit, informal, unconscious behaviour.

It’s not nailed down and made clear – It’s organic and you feel it.

You can’t game it and you can’t pretend – it has to be real.

To change a culture is not a short term initiative – it’s a long-term commitment.

And it’s worth it, because if you do it right, culture trumps everything else!

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