You can’t create a culture – you have to grow it
It is not communicated with strategic, planned, formal, conscious messages – it is brought to life through immediate, implicit, informal, unconscious behaviour.
It’s not nailed down and made clear – It’s organic and you feel it.
You can’t game it and you can’t pretend – it has to be real.
To change a culture is not a short term initiative – it’s a long-term commitment.
And it’s worth it, because if you do it right, culture trumps everything else!