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Creative Business

Don’t kid yourself…

December 3, 2014 — by Daryll Scott0

Taking some progressive industry thinking and turning it into an info-graphic is engaging, but it’s not thought leadership.

Providing hospitality events creates great opportunities, but it’s not relationship development unless it develops the relationship.

Surveys are informative, but they don’t provide new insight because they only answer the questions you knew about in advance.

Customer opinion can tell you how you are getting on, but you can’t use it to create the next thing.

HR may measure engagement, but it’s not an HR issue.

It’s great to have a clever, robust strategy, but culture trumps strategy every time.

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