Take The Mindset Test

A simple test designed to detect your unconscious mindset... When your ready click Take The Test Now

Take The Test Now

What’s on your mind? (Enter a thought/status/tweet)

Your Results

Temporal Attention

  • Past
  • Current
  • Future

+/- Attention

  • Negative
  • Positive

Latest Updates Direct To Your Inbox

Please enter your email address in the form below and click the subscribe button.



Emotional Design

September 8, 2015 — by Daryll Scott0

This morning I listened to a UX/CX expert talking about emotional design.

He was questioning the idea that we should be eliciting a desired emotional response.

He said something like “We don’t always need to elicit an emotional response. When you are with a friend you are not thinking about eliciting an emotional response. That’s a bit creepy or manipulative.”

This is amusing and true, but they have missed the point.

Whether or not you are thinking about eliciting an emotional response from your friend, that is precisely what you are doing.

If not, what emotional state are you in when an emotion is not being elicited?

Boredom, frustration, distraction, confusion, focus, surprise and delight all have corresponding emotional states, as does any other way of being that you can think of.

You can’t not elicit emotion just as you can’t not communicate.

On the receiving end of all communication is a human nervous system that is processing information emotionally first, and logically as an after thought.

Your thinking is coloured by the emotional response you are already having.

Emotion trumps everything else so it’s worth paying attention to it!

It’s not about manipulation – It’s about creating a better experience!

Leave a Reply

Your email address will not be published. Required fields are marked *