If average is what you are all about, simply follow this tried and tested method:
- Book a safe, swanky venue with the intention of impressing your guests
- Invite your guests with a credible, professional communication
- On arrival, greet your guests, and serve them drinks and nibbles
- Politely usher them in to the main event (a round table with a predictable topic imposed, or a presentation all about you and not about them)
- Thank them for coming
If you want to get the full, engaged attention of your audience, create a real connection with them and influence their behaviour after the event, it may be worth questioning the ‘no surprises’ formula above.
Last week I attended a round-table dinner with no agenda or topic. The tangents of conversation were a delight.
Last month I worked with a digital agency to create an event that confuses and amuses the audience from the first moment – they were captivated.
If you are going to go to the trouble and expense of creating an event – make it an engaging, memorable and influential experience.