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Violating expectations in an enjoyable way

July 3, 2015 — by Daryll Scott0

Some time ago I published a blog called “The perfect ingredients for an average event

This is a follow-up. Doing my best to practice what I preach, here are three events that audience members won’t forget in a hurry:

‘The Art of Conversation’ used live interactions with audience members to demonstrate the human element of online engagement. Designed for Lab.co.uk and delivered as Dr. Headfunk.


‘Deadly 7’ was a gameshow metaphor that demonstrated bad customer experience on mobile devices. Designed for IADigital.com and hosted as Lou Cipher.


This Neuromarketing presentation at the Cact.us Masterclass demonstrated the effects of context and expectation with audience hallucination and stage hypnosis.


If you know anyone who could benefit from a bit more ROI from events by making them more engaging and memorable, please feel free to pass my details on.

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