When will I be fit so that I can stop going to the gym?
When will I have learnt enough so I can stop learning?
When will the values be embedded so we can move on to the next thing?
When will the change be implemented so that we can ignore it?
When will we have marketed enough to stop marketing?
When will I have enough sales to stop selling?
When will we have been creative enough to never be creative again?
When will I have enough oxygen so that I can stop breathing?
You can’t store fitness, trust or goodwill.
If it’s not something you need to do constantly, it’s probably not worth doing at all…