Wild Economics
A PSYCHOLOGY MASTERCLASS FOR AGENCIES
The Opportunity
As you may be aware, Daryll Scott was an early adopter of Neuromarketing and Behavioural Economics, and combined with his understanding of NLP, pioneered behavioural insights in the UK Digital Industry.
Through a blend of consultancy and education, you can now implement Daryll's unique 'Monkey/Lion/Dog' model that has proved transformational to several agencies. Check out the real-world testimonials below.
Daryll Scott’s psychological model (monkey, lion, dog) has been transformational in our approach to creating branding and messaging that is driven and informed by deep behavioural insights, giving Shape History a unique proposition to organisations to want to take their communications to the next level.
Ed FletcherCo-Managing Director
How Does it Help?
Creatives
Gain a deep foundation in audience psychology quickly and accessibly
Researchers
Learn techniques to turn behavioural insights into effective action
Strategists
Develop communication strategies that are unconsciously compelling
Copywriters
Write for the imaginative, motivational, unconscious mind of your reader
At Reflect Digital, we've been using Daryll Scott's Monkey, Lion Dog framework for over 5 years and it never fails to amaze me the impact it has. On the surface, it is such a simple way to make complex things easy to understand, but you know deep down there is a lot of science behind it. Clients love it, it is memorable, powerful in impact and fun to work with.
Becky SimmsFounder & CEO
How can it enhance your offering?
As a high-level overview, you can develop a working understanding of:
Empathy mapping with intrinsic motivation
Typical emotional responses to sensory experience
Cognitive Bias and Creative 'Nudges'
You could get your whole investment back from your next discovery workshop.
When I first met Daryll Scott, with his NLP and cognitive nudges, I felt I would never be able to like him. I'm a data guy, algorithms, machine learning, that's the future... right? I was whisked along on an adventure for almost three years where we used psychology to transform clients' ROI models. we made a mockery of Conversion Rate Optimisation benchmarks. In my Agency today, Daryll’s psychological tools continue to deliver results.
Justin Jon ThorneMD & Founder
